Legal & General has cemented its position as a favourite in the protection market, winning awards for best overall provider, best service provider and best e-commerce provider at the inaugural LifeSearch Protection Awards.
The awards, held last week, are aimed at providing recognition of protection providers' new business and underwriting teams from an IFA perspective.
The awards were decided on votes by LifeSearch staff working in the relevant departments. The staff describe Legal & General as being ahead of other insurers in just about every department.
Other winners include Scottish Provident, which took the best critical-illness provider title, and Liver-pool Victoria, which was named best income protection provider.
Bright Grey won the award for the best new initiative while the award for best press office went to Norwich Union.
LifeSearch managing director Tom Baigrie describes Legal & General as a worthy winner but warns that the company's competition is likely to increase this year as product providers turn towards protection to improve new business levels in the wake of lost consumer confidence in pensions and with-profits.
He says LifeSearch also expects great things from several new entrants to the IFA protection market.
Baigrie says: “LifeSearch wanted to recognise the hard work, in often difficult circumstances, carried out by life companies. We are also keen that the industry should realise that we are not a discount broker but a pioneer of low-cost specialist advice. The awards help us bring these two aims together.”
L&G managing director of intermediary solutions Graham Newitt says: “Obviously, we are thrilled to have won these awards. It is always good to get the endorsement of intermediaries about how they feel we are performing.”