Worst attempt to get coverage on the back of the recent snowy conditions has to go to those normally reliable folk at Wriglesworth.
The lender could still do business despite the cold snap that saw many people up and down the country confined to their homes last week. Wow.
The release even featured news of a snowball fight between the chief executive and managing director of the company, in which the CEO won.
It was so cheeky that we are not even going to mention the client.