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Leeds loses the Holbeck

Leeds & Holbeck Building Soc- iety is changing to its new name as Leeds Building Soc- iety this week.

Chief executive Ian Ward is overseeing the new brand and there are plans for expansion.

An advertising campaign is starting this week.

Ward emphasises that Leeds will remain an independent building society. Its half-yearly results are due on September 26. Last year, it delivered 15 per cent growth in assets to 6.1bn and profits of 42m.

Ward says: “The current name is long and tends to be shortened to Leeds & Holbeck which removes the important distinction of a building soc- iety, being owned by our members and not external shareholders. Shortening our name was the next logical step in our plan.”

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