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Leading figures add their voices to campaign

IFA Kevin Evans says: “I totally support the campaign. An end must be brought to the sham of non-advice protection sales via supermarkets.”

CBK principal Peter Chadborn says: “Unless advice is sought, a trend is set of a false sense of security.”

Life Policies Direct managing director Jason King says: “We have no problem as long as the consumer knows what they are getting as well as what they are not getting.”

Simply Biz chairman Ken Davy says: “These organisations seem to know the price of everything and the value of nothing as far as the difference between advice and execution-only is concerned.”

Skandia protection marketing manager Alison Turner-Holmes says: “Fully regulated brokers are in an enviable position to give advice on a client’s whole financial position rather than isolating a particular need. All aspects are inter- related and should be taken into consideration while giving advice.”

Bright Grey chief executive David Robinson says: “We have always argued that a decision to purchase protection products should not be based on price alone as overall customer value is the key. We believe advice rather than price is imperative if consumers are to get the best out of the protection market.”

Aifa deputy director general Fay Goddard says: “We are very supportive of the idea and we consider advice absolutely crucial in adding value.”

Which? principal researcher Teresa Fritz says: “We regard the purchase of protection through direct sources in its current form to have the potential for a lot of consumer detriment.”

Highclere Financial Services partner Alan Lakey says: “What it really comes down to is that customers should be taking advice from someone who is whole of market.”

Aegon individual protection head of marketing Rod McKie says: “Good advice should never revolve around price alone.”

support for campaign gathering momentum


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