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Leader: Cherry Reynard

Cherry Reynard, Consulting Editor, Adviser Evolution

Although the business of making resolutions is generally a depressing one, a New Year seems as good a time as any to commit to the transition process. Views on the outlook for the global economy are as diverse as the experts providing them but with clients more immune to uncertainty, advisers may have less fire-fighting to do in 2010 and can commit to readying their businesses for 2012.

A key thread that runs through this month’s Adviser Evolution is that having a clear strategy in place, up front, will save a whole load of time further down the line. Planning can often seem like dead time but it will work miracles in terms of the proper allocation of resources and keeping the process ticking over. Key to that planning process is deciding the type of business you want to be. In the past, advisers were paid for lots of non-value-added stuff while all the valueadded stuff came free. Being clear to clients about what you do and where you add value should bring immediate benefits.

In this month’s issue, our extract from the Business of Advice book shows how to build your strategy, bringing in all members of your team. This theme is picked up by Dean Harris in our profile, who had to work hard to bring some of his advisers on board and only did so by clearly laying out the benefits for them.

Exams come up time and again as one of the biggest hurdles for advisers. With that in mind, we have started a new column this month looking at sample exam questions and how best to answer them. In the meantime, Money Marketing features editor Gregor Watt and Fidelity International’s Peter Hicks give the view from the coalface as they move towards their diplomas.

We also hear from Tim Sutcliffe, managing director of pi financial, who talks about the group’s aim of offering a “third way” for advisers, between a traditional network and complete independence. Again, this works on the basis of collaboration with advisers sharing ideas between each other. Whatever your view of the RDR, it is certainly galvanising the creativity of the advice industry in bringing new solutions.

As always, we welcome your feedback and experiences of transition. If you have any comments, please contact us at


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