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Leadbay to offer protection leads

Lead generator Leadbay has unveiled its plans to launch a pilot scheme offering life insurance leads from September.

As part of its entry into the protection market Leadbay has announced it is to sell life leads to a number of IFAs over a six-week period, which if successful will be rolled out across the whole of market by October.

Leadbay managing director Grant Stevens says: “As soon as the trial is proven successful we will launch it to the whole adviser population. For Leadbay, providing a quality service is paramount so it’s important that we go through the trial process first to make sure that we can keep our same high quality for life assurance that we do for mortgages and loans.”

Leadbay’s plans come the same week Leadpoint UK announced it is to sell ASU leads alongside life insurance, which has been on the menu since July 1.

Life insurance leads already make up 300 of the 2,000 leads Leadpoint sell each day, each selling for around £35.

Head of marketing Justin Rees says the response from IFAs has been phenomenal.

He says: “Before we launched into protection leads, there was not really any other lead provider offering these types of leads in significant volume apart from PAA.

“The response since we officially launched has been pretty phenomenal. We have signed up a lot of specialist companies who just deal with protection but also a lot of our existing clients are buying life leads in addition to the mortgage leads.”

Leadpoint is now planning to offer leads in a number of different areas, including home insurance, overseas mortgages, equity release, pensions and investments.

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