View more on these topics

Leadbay founder sets up new lead generation website

Leadbay founder Simon Baker has launched a new lead generation website for mortgage brokers.

Lead Co-op, an online co-operative of a number of lead generation sites, allows brokers to see what sites their lead has been sourced from and how it has been generated. Brokers then bid however much they want to pay for the lead depending on the source.

Baker, who formed Leadbay in 2004 before leaving in 2008, says: “The Lead Generation market is still very much alive and kicking and Lead Co-op represents its latest and most innovative evolution yet. 

“It has been clear for some time that today’s lead generators have needed to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also to stay afloat in this challenging economic market.”

Last month, former Leadbay head of sales Jonathan Barrett and head of operations Andrew Rosser set up mortgage and protection lead provider The Ark Financial Leads.


Repossessions fall by 24% in 2010

Repossessions from first-charge lenders in 2010 fell by 24 per cent compared with the year before, according to the Council of Mortgage Lenders. In total there were 36,300 repossessions from first-charge mortgage lenders in 2010, which accounted for 0.3 per cent of all mortgages. The number of mortgages ending 2010 with arrears of 2.5 per […]

1St Exchange buys website builder Screen Business

Technology provider 1st Exchange & N4 has acquired Screen Business, which supplies websites and internet applications for IFAs and providers. Screen Business managing director James Whelan and technical director Andrew Byham will both join 1st Exchange & N4 and will report to intermediary director Andy Watts and chief technology officer John Cunningham. All eight Screen […]

MPs don’t want CPMA to be consumer champion

MPs have called on the Government to scrap plans to promote the new Consumer Protection and Markets Authority as a consumer champion. In its report on regulatory changes, published last week, the Treasury select committee says using the phrase could mislead consumers. It says: “We strongly urge the Government to drop the title of consumer […]


News and expert analysis straight to your inbox

Sign up


There are 2 comments at the moment, we would love to hear your opinion too.

  1. Considering LeadBay went bankrupt and took my money with it I have no desire to trust anyone associated with LeadBay

  2. The quality of leads from Leadbay were well below par to any of their competitors. No thanks.

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm