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Lawrence gets up close and personal

Lawrence House Fund Managers is promoting its new multi-manager funds to IFAs by providing a more personal touch than it believes bigger investment houses can offer.

The company, previously known as Pharon Investment Management, has been rebranded to distinguish the fund management activities of the Pharon Group from its IFA division. It will focus on discretionary, advisory and managed investment services and has created three Oeic funds of funds exclusively for the IFA market.

The Lawrence House balanced managed, UK equity and cautious managed funds will be available through IFAs and managed by head of multi-manager Alan Stokes and managing director Mike Sargeant.

Stokes says the IFA division of Pharon has been useful because it has made Lawrence House aware of the problems IFAs have had to suffer. He says: “We found that IFAs want-ed a more personal service than the bigger investment houses. We will be taking more people on so we can provide such a service.

“It is also important that the people who put money into our funds have more access to Mike and myself. It is arrogant to assume that brokers should give us money without knowing what we are going to do with it.”

Lawrence House is developing a password-protected website allowing IFAs to see how much money is going into the funds and where they are invested. This is expected to be running in the next two to three months.

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