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Lansons and Penrose lead way in PR

Lansons Communications and Penrose Financial are the top two PR consultancies used by unit trust and Oeic companies, according to a review of the UK fund industry.

But most companies rely on in-house publicity services rather than appointing PR consultancies, says the Fund Sales & Marketing Report 2001.

Of the 118 companies surveyed, 52 contract out all or part of their PR business to a third party while 66 rely purely on internal resources.

The report ranks PR companies by number of clients, the value of their clients&#39 funds and the value of client sales during the first half of 200l.

With 10 unit trust and Oeic clients, representing a 18 per cent market share, Lansons is just ahead of Penrose, which has eight clients, making up 14 per cent of the market.

Lansons&#39 clients manage 275 funds, giving them a 22 per cent market share, while Penrose&#39s clients have 241 funds or a 19 per cent share.

The value of Lansons&#39 client sales is £5.8bn, representing a 28 per cent market share, while Penrose&#39s client sales of £4bn make up 19 per cent of the total.

Lansons&#39 clients include Fidelity, Jupiter, Dresdner and Framlington while Penrose lists Credit Suisse, Baring and Schroders among its clients.

Behind the top two agencies, Quill Communications comes in third place, followed by Citigate Dewe Rogerson and Financial Dynamics.

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