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Lamensdorf rebrands IFA company

Lamensdorf Group&#39s adv-ice arm LM Financial is being rebranded Lamens-dorf IFA in a bid to simplify its identity in the run-up to the group&#39s alternative investment market flotation.

The firm is aiming to float in June or early July.

Lamensdorf wants to create a distinction between the IFA division and the growing raft of non-investment companies now under the group umbrella.

LM Financial was for-med 12 months ago from the merger between Lamensdorf & Company and Maddison Monetary Management.

Lamensdorf IFA, which covers both corporate and private-client financial planning, currently has 70 RIs, with a further 16 new advi-sers contracted to join and is continuing its recruiting campaign.

The group entered the mortgage market last December with the purchase of Flexible Mortgages which brought 25 advisers on board. In February, it acquired Essential Mortgages conditional on a successful Aim flotation, which would see adviser numbers swelled by a further 105.

Lamensdorf Group chairman Ken Newell says: “The company is evolving at a rapid rate and changes will continue apace. However, the name Lamensdorf IFA is here to stay and reflects the company&#39s structure within the group, bringing it closer to the Lamensdorf trading platform.”

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