Speaking at the Conservative Party Spring Forum in Harrogate shadow pensions secretary David Willetts panned Labour for spending £47m on advertising means-tested benefits. He promised that his party would cut the advertising 'explosion' by the Department for Work and Pensions.
Willetts said: “Why do you think there's another expensive advertisement from the Government trying to get pensioners to claim the Pension Credit? It is because 2m pensioners who are entitled to the Pension Credit are not claiming it . They don't like the complicated means tests. We won't abolish the Pension Credit. But we will increase the value of the basic state pension by earnings so that fewer pensioners depend on means tested welfare.”