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Kylie sought after

2003 sees the inauguration of The Diary&#39s Hold the Front Page Award for the

most informative and interesting press release.

Insurer Select & Protect takes the trophy with news that its painstaking

survey of 2,400 agents reveals that Kylie is the person most mortgage

advisers would like to sell a mortgage to.

Second place has to go to Scottish Friendly Assurance, which bothered over

1,000 UK adults for their opinions on who is seen as the friendliest Scot.

Billy Connolly, apparently, in the same week that the purple-bearded one&#39s

“Don&#39t win a little, win a lotto” ad was elsewhere voted Britain&#39s most

annoying.

Lulu, Lorraine Kelly and Carole Smilie all made the list, as did scourges

of the Sassenachs Robert the Bruce, William Wallace and Rob Roy, yet Gordon

Brown failed to score.

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