KRS has revealed that Pritchard will take full responsibility for the referral business, providing support for both new and existing partners.
Business development director Dean Mirfin will continue to work closely with Pritchard while taking on a more active role at Group level.
Pritchard has previously set up a number of companies in the mortgage sector. He spent two years at edeus as director of packaging, and prior to this he set up the packager Chase UK, following his role as regional sales director for Crusader Insurance and Britannia Life.
KRS Group chief executive Colin Taylor says: “The appointment of Pritchard is testament to our commitment to provide the highest level of support to both existing and future clients to maximise the opportunities for all involved. We have spent some time looking for someone to fill this role and we are delighted to have someone of his calibre on board.”
Pritchard says: “I am thrilled to be given the opportunity to work with KRS and such a strong management team. It is at the forefront of the equity release sector and I am looking forward to the challenge of taking the business to the next level.”