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Killik & Co chooses interactive TV for ad drive

Killik & Co is to be the first UK stockbroker to advertise on digital interactive television with ads running until the end of March.

The 30-second commercials will be shown on The Money Channel.

Sky Digital viewers will be able to click on a button on their remote control at any time during the ad and connect through to a page where they can request information on Killik & Co.

The technology for direct connection from digital TV through to internet websites will not be available for at least another two years.

Viewers do not have to write out their personal details as the Sky Digital database generates the covering letter. A pack giving generic information on Killik & Co will then be sent out in the post.

Killik & Co director of marketing and partner Sasha Ewart says: “We are thrilled to be taking the lead when it comes to testing new media innovations. Interactive TV poses a very exiting opportunity for us and our principle of accessibility can take on new meaning now.

“The Money Channel is the obvious choice as the audience is already disposed towards thinking about money matters.”

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