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Killik & Co chooses interactive TV for ad drive

Killik & Co is to be the first UK stockbroker to advertise on digital interactive television with ads running until the end of March.

The 30-second commercials will be shown on The Money Channel.

Sky Digital viewers will be able to click on a button on their remote control at any time during the ad and connect through to a page where they can request information on Killik & Co.

The technology for direct connection from digital TV through to internet websites will not be available for at least another two years.

Viewers do not have to write out their personal details as the Sky Digital database generates the covering letter. A pack giving generic information on Killik & Co will then be sent out in the post.

Killik & Co director of marketing and partner Sasha Ewart says: “We are thrilled to be taking the lead when it comes to testing new media innovations. Interactive TV poses a very exiting opportunity for us and our principle of accessibility can take on new meaning now.

“The Money Channel is the obvious choice as the audience is already disposed towards thinking about money matters.”


PIA to issue TEP guidance

The PIA has finally agreed to issue guidance to life offices requesting they inform endowment customers looking to surrender their policy of the alternative options.Following months of pressure from market makers and MPs, the PIA said this week it will request life offices inform endowment holders of the possibility of selling their policy on the […]

Nationwide in road safety initiative

Nationwide is to provide more than 5m UK primary schoolchildren with a reflective disc in a road safety scheme launched in conjunction with the Department of the Environment, Transport and the Regions.Use of the discs, which bear the Nationwide logo, was successfully piloted in Swindon last winter, and will be extended across the country when […]

Barclays opens up to multi funds

Barclays Stockbrokers has introduced the multi-fund Isa.Clients who invest in the product will be able to choose from 116 different managed and tracker funds. These will include ones offered by 14 external fund managers, ranging from ABN Amro to Gartmore, Merrill Lynch, Perpetual, Threadneedle and Schroders.The funds on offer will have varying degrees of risk, […]

Phase two looks at triple level which would keep independence

The FSA&#39s phase two polarisation discussions are understood to be looking at introducing three levels of advisers – IFAs, multi-tied advisers and distributors. Industry sources close to the discussions say the FSA is looking at a model of maintaining truly independent advice through the IFA channel while multi-tied advisers will be linked to a limited […]


Case study: administration — implementing a management log

Our client is a leading video game and publishing company best known for its console role-playing game franchises. The client provides a number of benefits, at varying levels and cost that attract a P11d liability. With the absence of a management log to track data for benefit movements, enormous administrative and therefore cost implications were occurring each year just to comply with P11d reporting requirements.


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