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Keydata to boost IFA trade tech

Keydata is to make major enhancements to its free IFA CD aimed at giving advisers the same fund trading technology as discretionary brokers.

It says the November issue will allow IFAs to combine funds from any supermarket and fund manager, perform valuations and trade funds.

Keydata CD was launched in 1997 but has not seen much development in recent years until the firm became a major shareholder in FundWorks.

The first major enhancement of the technology is expected this month with new developments including fund data by Lipper, fund mana- ger interviews by Asset.tv, a bespoke illustration tool, a multiple factsheet tool and automated updates.

Chelsea Financial Services managing director Darius McDermott says: “The difficulty is differentiating between new technology that is worthwhile and that which is not. This sounds interesting if it can deliver everything it says.”

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