Keydata is setting up a lobbying committee to educate IFAs about the benefits of structured products.
The firm is working with four banking institutions and four providers in a bid to dispel doubts over the credibility of structured products.
Structured products have enjoyed a surge in popularity in recent months as investors look to shield themselves from market volatility. But Keydata says the precipice bond debacle is still fresh in the minds of many advisers.
Keydata spokesman Roddi Vaughan-Thomas, who chairs the committee, says: “There are some misconceptions about cost, flexibility how to asset-allocate with structured products and the data and experience of a number of banks and product providers working together makes clearing those up easier.”
Baronworth Investments director Colin Jackson says: “Some IFAs have it in their minds that structured products are precipice bonds. This is not the case. Their presentation has changed totally and the literature that accompanies them is far more transparent.”