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Key secures GHL referral business

Key Retirement Solutions has agreed to take equity release referral business from the GHL Group.

The announcement comes after the Financial Services Authority last week revealed the results of its second mystery shopping exercise and called for advisers that do a small amount of business to receive training, pass leads to specialist firms or cease operating in the market altogether.

KRS business development director Dean Mirfin says: “To retain a customer’s trust and business, advisers need to take steps to ensure that they are provided with the best possible service. We believe that through this new partnership, GHL will offer this to their customers while at the same time maintaining a lucrative revenue stream for their advisers.”

GHL sales and marketing director John Smith says: “We have realised that our business strategy does not allow us to devote the amount of resource and time that it requires to provide the level of service that we would want to. Therefore, we are delighted to announce this alliance with Key Partnerships.“

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