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Key looks for partner in move on LTC market

Equity-release specialist Key Retirement Solutions is searching for a partner to help it expand into the long-term care market.

It is keen to find a partner for LTC either through an acquisition, partnership or a joint venture.

Managing director Colin Taylor says the company is aiming at the LTC market as its client base of 120,000 is predominantly over 60 and ideally suited for LTC products.

The Preston IFA also wants to realise the potential of the rapid growth of the equity-release market.

Last October, Taylor told Money Marketing that he wanted to double Key&#39s advisers to 70 in the next year and increase turnover by 50 per cent to £6.7m.

Taylor says: “We would like to find a partner for longterm care either through an acquisition, a partnership or a joint venture. We do pre-funded care at the moment but this is a very small part of our business.

“Long-term care is an area we are keen to expand into and as most of our client base is over 60, they are ideal for the products.”

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