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Kessler joins Zurich in key marketing role

Zurich is announcing Joe Kessler has joined the form as distribution marketing director for Openwork, Zurichs new multi-tied distribution business, launching later this year.

Openwork, currently known as Zurich Advice Network, will see Kessler responsible for marketing, including building and promoting the Openwork brand. He will also ensure that intermediaries have the right marketing tools, processes and services required.

Kessler has joined from US firm Farmers Insurance Group, where he was director of customer advocacy. He has worked in the life industry for over 24 years in various senior sales and marketing roles.

He will report to Stephen Leaman, Openwork CEO, and will be based in Swindon.

Openwork distribution marketing director Joe Kessler says: I am excited by the prospect of this new role within the UK’s first and largest multi-tied network. Backed by one of the world’s largest financial services organisations, I’m confident that Openwork can make a real impression on the market and ensuring it remains at the forefront of the new, depolarised world.

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