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Kensington Mortgage switches to Lansons in bid to change image

Non-status lender Kensington Mortgage Company has dropped its PR agency Citigate and picked Lansons in a bid to revamp its image.

KMC says it has taken on the new agency to help change the way it is seen by the public from a "lender of last resort" to a "lender of choice".

KMC marketing director Peter Miller says: "We want people to see us as a lender of choice. What we need to do is create a positive awareness. We felt Lansons were the best for the job because of their reputation and industry knowledge."

Lansons fought off rival pitches from incumbent Citigate and Dewe Rogerson to win the account.

Miller says: "We had done particularly well with Citigate and they worked very hard for us. But we reached the point where we wanted to make a change."

KMC picked DMB&B Financial two months ago to run a £1m advertising and brand-building campaign. The ads will run in the consumer and trade press and on radio.



Royal London&#39s £130m European growth fund is sixth out of 1,495 unit trusts over the last year with growth of 31.5 per cent. The fund is one of the few in the top 10 to invest in Europe. Most of the others are North American funds. The Royal London fund, which is managed by Mark […]

Edinburgh merges Latin American funds

Edinburgh Fund Managers has merged its two Latin American unit trusts following shareholder approval earlier this month. The £12m Edinburgh Latin American merges with Edinburgh Exempt Latin American, creating a fund worth £20m. The new fund will be called Edinburgh Latin American. Its objective is to achieve long-term capital growth.


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