SimplyBiz chairman Ken Davy’s new restricted national advice business will be called Sandringham Financial Partners.
SimplyBiz is to invest around £2m into the business, which is set to launch later this year, with Davy taking the role of marketing consultant.
The move, revealed by Money Marketing in May, will see Steve Braidford, managing director of SimplyBiz’s training arm, New Model Business Academy, become the national’s managing director.
Davy has previously said the business will offer a “wide-ranging” restricted model. The firm is going through the FSA approval process.
Davy says: “We aim to build a business where advisers can manage their client relationships with the confidence that they are being supported by a national brand which works to ensure that it produces customer friendly material which is informative, easy to read and reinforces the value of financial advice.”
Davy founded support services firm SimplyBiz in 2002. It serves over 2,000 firms and around 5,000 advisers.
Braidford says: “The investment we have made into this aspect of the business should see advisers able to operate in a more effective way and create time in their diaries to do more of the work which generates income for them.”