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Ken Davy unveils Sandringham Financial Partners

(L-R) Davy and Braidford unveil the new logo

SimplyBiz chairman Ken Davy’s new restricted national advice business will be called Sandringham Financial Partners.

SimplyBiz is to invest around £2m into the business, which is set to launch later this year, with Davy taking the role of marketing consultant.

The move, revealed by Money Marketing in May, will see Steve Braidford, managing director of SimplyBiz’s training arm, New Model Business Academy, become the national’s managing director.

Davy has previously said the business will offer a “wide-ranging” restricted model. The firm is going through the FSA approval process.

Davy says: “We aim to build a business where advisers can manage their client relationships with the confidence that they are being supported by a national brand which works to ensure that it produces customer friendly material which is informative, easy to read and reinforces the value of financial advice.”

Davy founded support services firm SimplyBiz in 2002. It serves over 2,000 firms and around 5,000 advisers.

Braidford says: “The investment we have made into this aspect of the business should see advisers able to operate in a more effective way and create time in their diaries to do more of the work which generates income for them.”


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There are 10 comments at the moment, we would love to hear your opinion too.

  1. Ken to be head of the FSA I say.

  2. I agree with Nick…

  3. I agree. He would do a fantastic job.

  4. The PIA didn’t think so

  5. Exasperated Me 4th July 2012 at 10:49 am

    This dinosaur is extinct and nobody has the courage to let it know.

    “Sandringham” ROFLMAO!!!

  6. ROFLMAO? Are you 12 years old ???

    I think that this is a marketable business that has embraced restricted advice in a positive fashion.

  7. What does ROFLMAO mean?

    Anyway, this is hilarious and an a clear attempt at copying SJP. I doubt that Ken is driving this personally. Where are the two Verbatim salesman AKA Mr Timmins and Mr Stevens.

    They will make pots of money if they pull this off but do you really think IFA’s would buy it? SJP exits today with a sound business model so why not go there?

  8. Your post would have more credence if you put your name in. Anyway, for what it’s worth I think you are right. I can’t work out which advisers this is aimed at. Ken has always said IFA is the only way to go but this brand suggests high net worth. It doesn’t take long to work out restricted selling their own funds clearly isn’t!

    Sandringham = A Right Royal Stitch Up or (ARRSU). I do love a good Acronym!

  9. @ Anonymous 11.46am SJP A sound business model????? You are kidding right?

  10. Restricted advice will mean more expensive products and less choice. – Fact!

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