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Kemp has date with destiny in Abbey ad

Former EastEnders star Martin Kemp is appearing in a TV ad campaign for Abbey National showing how people&#39s fantasies can be brought to life.

Kemp will be shown in various everyday situations asking ordinary people: “What is the best thing that could happen to you right now?” He will try to make their dreams come true but Abbey says that, as with any fantasy, things will not always go to plan.

The ads, which start running this month, intend to show how Abbey can help people solve problems such as saving money on a mortgage or making more from their savings.

The aim of the ads is to publicise Abbey&#39s trade-in offer which promises to provide customers with a better deal than offered by its competitors on selected financial products or pay them £50.

The first ad sees Kemp turning up on a blind date with a woman who tries unsuccessfully to impress him. Being a perfect gentleman, he ensures that she still enjoys her fantasy date.

The ads will continue to use Abbey&#39s strapline “Because life&#39s complicated enough” and will feature the Tom Jones song “Help yourself to love”.

The launch of the ads marks the start of the bank&#39s multi-media drive, comprising TV, online, press and PR activity.

Director of product acquisition Gary Brown says: “This new campaign builds on the success of our trade-in offer which has run since last October. Customers can get a much better deal with Abbey than their existing provider.

“On the very rare occasion that a competitor beats us, we will give them £50 so they cannot lose.”

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