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Just retirement targets equity-release market

Just Retirement is entering the equity-release market as it looks to broaden its product offering.

The firm says its launch is dependent on it getting Ship membership and it has presented its product to Ship.

Marketing and product manager Nigel Barlow says the firm perceives Ship membership as a crucial stamp of quality for equity release and an important comfort factor for IFAs recommending it.

He says the firm’s equityrelease offering will sit between a roll-up mortgage and a home reversion plan.

Just Retirement will offer high levels of cash release and enhanced rates for people with medical conditions. Its char-ges will be fixed, unlike on roll-up mortgages, so they will not be affected by the client’s length of life. The typical APR for the product will be around 7-7.5 per cent. Commission will be 1 per cent of the charge.

By launching a hybrid of reversion and roll-up, Just Retirement hopes its offering will stand out.

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