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David Shelton’s business tips: Planning a marketing campaign

It is important marketing campaigns are planned to a fine level of detail. Investment of time at outset should improve returns as well as make your marketing more accountable. Campaigns can include any activity from enquiry generation using mail shots or advertising, through to invitations to seminars. This universal checklist will make sure that nothing […]

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Kim North: Hunter instincts and the advice process

Sitting in a chartered and certified IFA business I am bombarded with online messaging. I would love to have the luxury of clicking through from a Money Marketing headline to read a whole article but a client’s email appearing over the website will always take priority. So I deal with my client’s request, keep reading […]

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Lib Dems unveil £2,000 ‘Help to Rent’ loans plan

The Liberal Democrats have unveiled a new campaign pledge to help young working adults rent their own homes with government-backed loans. People will be able to borrow up to £1,500, or £2,000 in London, to go towards a tenancy deposit in England. Borrowers need to be between 18 and 30, in paid employment and not […]

Are your clients taking enough risk to meet their pension goals?

Robin Geffen, Fund Manager & CEO An over-reliance on ‘low volatility’ products could be seriously limiting returns for investors saving for retirement. Whilst risk awareness is vital in portfolio construction, in our view the biggest risk to pension savers is not portfolio volatility; it is the very real risk of a retirement funding shortfall. View […]

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