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Jupiter is out of this world

It is a shame that the Jupiter campaign by Masius was overlooked in the recent review of Isa advertising by Lucian Camp, especially where he has previously been kind enough to tell us how much he admires the work.

Consumers certainly do not overlook the ads – Jupiter scores more awareness per buck than any other campaign in the sector, giving Jupiter more cost efficiency than bigger competitors. Along with fine fund performance, that has helped make Jupiter into the powerful brand it is – with sales to match.

Industry professionals do not overlook the ads either. It has often been quoted as the benchmark and Money Marketing’s own awards jury (chaired by Lucian, surprisingly) recently put yet another gold award on the Jupiter mantelpiece.

Lucian was clearly on another planet when writing his review so we are sending along a couple of the ads for him and just in case anyone else missed them too.

Ian Henderson
London W1


European eye will monitor PI

The European Commission has confirmed it will keep existing professional indemnity insurance requirements for advisers but will monitor the situation to see if changes are needed in the future.

Default lines

It has been a testing first quarter, which has been an opportunity to increase equity weightings and reassess our cautious bond view. We have increased weightings in Asia and Europe and believe in the longer-term prospects for yen appreciation.

Regional differences

Neal Underwood says many IFAs are sceptical over the value of regional and sector-specific Fofs.


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