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Jupiter guide gauges the green market

Jupiter Fund Management is producing a new free guide to help IFAs and investors choose environmentally friendly funds.

The Green Gauge – Jupiter&#39s Guide to Companies for the Future, aims to give potential investors an insight into how they can make money without harming the environment.

The guide provides examples of organisations Jupiter thinks are set to continue to be green in the future. It defines them as companies doing their best to limit their detrimental impact on the environment through their product and service development.

It lists key reasons for green investment as the acceptance that environmental problems will not disappear, increased consumer awareness of green issues and the competitive advantage companies can gain from spotting environmental trends early.

It also gives tips on what individuals can do to minimise harm on the environment including information on waste and water management, air quality and transport.

Jupiter claims it is practising what it preaches in the guide by encouraging all its SRI investors to receive their bi-annual reports online to save about 1.5 tonnes of paper and 32,000 envelopes a year. The guide is also available at www.jupiteronline.co.uk.

Head of Jupiter&#39s green department Simon Baker says: “Our focus on finding companies providing solutions to long-standing environmental problems enables our green funds to spot new markets and investment opportunities before many conventional funds. As a result, we have the opportunity to invest in these companies early and let our investment grow as they do.”

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