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Jupiter aims to reassure investors

Jupiter has redesigned its ad strategy with the aim of reassuring IFAs and investors about investment performance following last month&#39s terrorist attacks in the US.

It withdrew its ads on the weekend following September 11 and says it has dropped aggressive headlines in favour of messages designed to calm the market. Its new ad tells investors worried about the ramifications of the attacks that the economy should not be affected in the long term.

Income trust manager Tony Nutt is writing to IFAs to explain why Jupiter is adopting a more positive stance on the economic situation. A question and answer session on the current economic environment with joint chief executive Edward Bonham Carter can also be accessed at www.jupiteronline.co.uk.

Jupiter Unit Trust joint managing director Steve Glynn says: “We have had a tremendous response from investors thanking us for our comfort and reassurance.”

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