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Julian Gibbs on &

For product providers and IFAs, Headlinemoney is an essential tool in that journalists are able to access all the latest press releases by particular subjects, including information about the companies issuing the press releases and press contacts.

Already, I and other journalists have found this service to be a great help as well as a basic working tool. By searching for specific keywords, such as wealth management, unit trusts and even car loans, all the latest information comes up on the screen virtually instantly.

It is also very useful for getting comments on the outlook for various market sectors. For example, I found an informed comment from Jupiter on the outlook on equity income funds.

Another useful service is that journalists will be able to post requests on the site, such as for case studies, and there will also be a growing reference library of generic information. A comprehensive picture library is already up and running.

The website includes details of a wide range of relevant organisations. Most leading companies are already on the site and any company which is not will be losing out.

The site is also useful for big and medium-sized IFAs to promote their own ideas and products. The costs are very reasonable, especially when you take into account the value of editorial versus advertising.

Most personal finance journalists are already using the service and I suspect that 99 per cent of them will be doing so in the future. This service is brilliant value for money.


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