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Julian Gibbs

After reviewing the papers recently on consumer finance channel Simply Money, I met up with managing director Ed Hall. He told me it is offering a new service giving IFAs the chance to test television as a marketing opportunity very cheaply.

According to a recent Mori poll, at least two million people buy financial services over the internet – a number which has grown by 11 per cent in the past six months.

The reasons for this increasing interest in online finance are mainly because of the ease of accessibility and the lack of pressure to buy.

I believe it is well worth IFAs trying out this offer from Simply Money, especially as it is offering IFAs introductory packages of between £5,000 and £10,000, including the cost of production, the producer, graphic designer fees and online editing.

IFA Promotion has already used this channel and its “click rate” was the highest of any financial product and three times the average. Institutions such as Barclays and Standard Life have also advertised repeatedly on Simply Money.

Simply Money is available on free-to-air digital terrestrial television (ONdigital, channel 43), and free-to-air digital satellite television (Sky Digital, channel 522), as well as being available on two video-on-demand services, HomeChoice and Yes TV. Simply Money is also available at www.simplymoney.net.

Unlike most other money programmes, Simply Money concentrates on personal finance issues and, as a result, receives large numbers of phone calls and emails daily. At present, the most popular subjects in order of preference are savings, mortgages and pensions.

I believe other channels are also considering packages for IFAs.

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