MyMoneyAdviser.co.uk, launched by Ann-Marie Martyn, the former chief
executive of IFA Promotion, is in my opinion by far the most useful website
service for IFAs. It is designed to help them make money.
Over the past few weeks, Martyn has met more than 400 IFAs who are
interested in starting a website or improving their existing one.
The most popular services it supplies, which IFAs can include on their
websites, are investment tools, including Morning Star's Portfolio Analyser
and IMI Web, which has share-trading capability across six markets and also
has news, share prices and analysis. This service pays IFAs £50 per
client on introduction plus 3 per cent commission.
The Teather & Greenwood share-dealing and portfolio management tools are
also highly popular and IFAs obtain commission of between 7.5 and 20 per
cent of the charge made to the client.
There is also market research from WebLine, which gives comparative quotes
and application forms for term insurance and critical-illness plans, with
the usual commission paid to IFAs.
The research facilities generally save IFAs a lot of time and the
investment tools can make them a lot of money.
MyMoneyAdviser helps IFAs to develop their own individualised websites
using some or all of the above services with their own logos and company
history plus ongoing PR support. Many more services will be added shortly,
including the Transact Portfolio management platform and The Exchange's
general insurance service. The Cofunds supermarket will also be available.
This brilliant service is extraordinarily good value for money and costs
only £100 a month. Every IFA should look at it.