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Julian Gibbs

IFAs and product providers are always looking for cost-effective ways of

attracting new enquiries.

The best way I have so far come across is the internet

site which is the UK&#39s leading permission based e-marketing program.

This is how it works. Consumers enter a free prize draw by answering some

simple questions about their lifestyle and interests where the sponsors can

include some important questions such as: How much is your household

income? What is your highest rate of tax?&#39, What is the size of your

investment portfolio?and What is your attitude to risk?

The prize draw can be anything from something worth £500 to something

worth £5,000 or more.

Each questionnaire which is completed is passed on to the sponsoring

company so it can monitor which of the completed questionnaires are worth

following up.

On average, each questionnaire completed costs about one-tenth of the cost

of an advertisement enquiry.

This website has only been going for about two months and has already

attracted nearly 100,000 hits in its second month.

So far around 28 companies have taken advantage of this offer, varying

from Virgin Net to Persil and Kelloggs. Already in from the financial

services field are Prudential, First Direct and Hargreaves Lansdown.

Another of the attractions of this type of business is that these

enquirers can bee-mailed with product information and advice at a fraction

of the cost of mailing through the post.

This is a breakthrough in the marketing of financial products andit should

help IFAsand product providers expand theirbusiness enormously.


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