View more on these topics

Julian Gibbs

IFAs and product providers are always looking for cost-effective ways of

attracting new enquiries.

The best way I have so far come across is the internet

site which is the UK&#39s leading permission based e-marketing program.

This is how it works. Consumers enter a free prize draw by answering some

simple questions about their lifestyle and interests where the sponsors can

include some important questions such as: How much is your household

income? What is your highest rate of tax?&#39, What is the size of your

investment portfolio?and What is your attitude to risk?

The prize draw can be anything from something worth £500 to something

worth £5,000 or more.

Each questionnaire which is completed is passed on to the sponsoring

company so it can monitor which of the completed questionnaires are worth

following up.

On average, each questionnaire completed costs about one-tenth of the cost

of an advertisement enquiry.

This website has only been going for about two months and has already

attracted nearly 100,000 hits in its second month.

So far around 28 companies have taken advantage of this offer, varying

from Virgin Net to Persil and Kelloggs. Already in from the financial

services field are Prudential, First Direct and Hargreaves Lansdown.

Another of the attractions of this type of business is that these

enquirers can bee-mailed with product information and advice at a fraction

of the cost of mailing through the post.

This is a breakthrough in the marketing of financial products andit should

help IFAsand product providers expand theirbusiness enormously.


Sam Jensen

When Gartmore. Jupiter, M&G and Threadneedle announced plans for a fundsupermarketto rival Fidelity, they could hardly hide their glee that theyhad poached a former Fidelity man to head the project.As chief executive of Consolidated Funds, the new fund supermarket, SamJensen says he will be combining the best of US and British ideas in theventure.Starting projects […]

Top award for ScotProv

Scottish Provident won the business-to-business category in the recentMarketing Society Awards for its lifestyle insurance ad campaign aimed atindependent advisers.The company&#39s camp-aign featured a young Tony Blair, Jeffrey Archer, DavidBowie and Des Lynam.The company made a submission to the judging panel based on its life-styleprotection products, which offer insurance against death, long-term illnessand unemployment.ScotProv changed […]

Rooker issues a pension challenge to the industry

Pensions minister Jeff Rooker has challenged the industry to makestakeholder work for its clients.Speaking at a Financial Times conference in London last week, Rooker saidthe success of stakeholder would be determined by the degree that theindustry embraces the initiative when it is launched next April.Referring to the Government&#39s determination to reform the pension industryin partnership […]

Unqualified staff could open huge can of worms

I hope the idea of putting everything into a decision tree does not catch on.I have been trying to draw up my own decision tree for deciding thesubjects which I write about in my Money Marketing column. Unfortunately,most of the branches seem to end up in a box marked: Why not go down thepub?Come to […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm