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Julian Gibbs

A recent survey of British business carried out by the Cranfield School of Management revealed that 64 per cent of companies are not yet using e-commerce even though their chief executives recognise that 40 per cent of revenues will be generated through e-com- merce within six years.

Many IFAs still believe the internet will not fundamentally alter the way their business works because little progress has been made in adopting new business models to reflect market trends. However, there have been many success stories, of which perhaps the Prudential&#39s online bank Egg is one of the best. A company quoted on the Nasdaq,, offers ways of helping IFAs get more business, more cost-efficiently, from databases.

It is my belief that intermediaries, except those charging fees at the top end of the market, will only continue to survive and flourish if they can add some genuine value to business transacted, rather than add a little service at a high cost.

At the moment, advertising on the web can still be a bit of a hit-and-miss affair. You place an ad on a site and hope it is visited by people who like your product.

Yellowbubble now has a new application technology which cuts down the misses and maximises the hits. It is building a database of over one million people which will contain details of their likes, dislikes, ages and incomes, so it is much easier to target prospective customers. Permission-based direct email campaigns can be carried out much more cost-efficiently than direct mail and, if targeted properly, can produce a lot of business. This is a service well worth investigating.


Search for the pension hero inside yourself

Curly Watts was a pension hero of 2000. Fans of Coronation Street will have seen pensions taking centre stage at Curly&#39s stag party in an episode just before Christmas. Over their pints in the Rovers Return, the conversation turned to financial planning for the long term. The general conclusions seemed to be that joining an […]

L&G launches new flexible mortgages

Legal & General is launching flexible mortgages with the option of cashback between £200 and £400 or free legal services. Borrowers can take £200 cashback, with a discount of 1 per cent giving a current rate of 5.85 per cent, on a maximum loan to value of 95 per cent. At the end of the […]

Liverpool Victoria launches with profits growth bond

Liverpool Victoria Friendly Society is launching a single premium with profits growth bond giving capital growth over five years. The With Profit Growth Bond has a minimum investment of £3,000 if taken directly through Liverpool Victoria, or £10,000 through IFAs. Liverpool Victoria spokesman Kate Coney says: “With profits bonds are an ideal investment for the […]

Mortgage Intelligence gets IFAs and buyers together

Mortgage broker network Mortgage Intelligence has set up a new service aimed at helping IFAs market their services to consumers and to allow them to receive mortgage enquiries online. MI Online costs advisers £175 a month and allows them to create their own branded interactive website with a personalised web address. Each site will feature […]

Qatar cover image - thumbnail

White paper — Qatar International Insights

Jelf Employee Benefits highlights new legislation, key requirements and policy considerations when structuring international private medical insurance (IPMI) for expatriate employees in Qatar. This edition will be of particular interest to global human resource directors, compensation and benefits specialists and mobility managers who have employee populations in Qatar.


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