JPMorgan has launched a new fund that taps into the growing consumer and behavioural patterns in both Western and Eastern markets.
The global consumer trends fund launched on Monday under the management of Peter Kirkman.
The fund invest in 40 to 100 stocks focussing on the three main investment opportunities of demographic changes, wellness and health and aspirations and luxury.
Kirkman will work from his New York office and will supported by Burcu Ugurtas and JPMorgans 260 investment professional from around the globe.
JPM head of UK sales Jasper Berens says the fund will look to take advantage of three developing global themes, namely healthcare among the elderly, young people embracing mobile technology and strong demand for consumer and staple and luxury goods from emerging nations like India and China.
Berens says: We feel this fund offers a great unconstrained approach to investing in evolving consumer and domestic trends globally. It is an offering which has not been run previously and offers great prospects for investors.
Minimum investment is set at 1,000 with initial and annual charges set at 4.25 and 1.5 per cent respectively.