JP Morgan has launched a fund that taps into the growing consumer and behavioural patterns in both Western and Eastern markets.
The global consumer trends fund will be managed by Peter Kirkman. It invests in 40 to 100 stocks focusing on the three main investment opportunities of demographic changes, wellness and health and aspirations and luxury.
Head of UK sales Jasper Berens says the fund will aim to take advantage of three developing global themes – healthcare among the elderly, young people embracing mobile technology and strong demand for consumer and staple and luxury goods from emerging nations such as India and China.
Berens says: “We feel this fund offers a great unconstrained approach to investing in evolving consumer and domestic trends globally. It is an offering which has not been run previously and offers great prospects for investors.”