JO Hambro Investment Management has rebranded as Waverton Investment Management.
The rebrand follows the sale of the firm from Credit Suisse to Bermudian holding company Somers last year for an undisclosed sum.
As a result of the sale, Waverton is now an owner-managed boutique. Waverton is the name of the Gloucestershire family home of chairman Rick Hambro.
When Credit Suisse initially bought JO Hambro, it was stipulated the name would be revisited in the event of a sale.
The firm has 107 staff with a large percentage which have taken up shares, though Waverton could not disclose the exact number.
Ownership is split with Somer holding 62.5 per cent of the business and 37.5 per cent owned by staff and 62.5 per cent.
Waverton has stressed there will be no job losses as part of the rebrand and that the structure of the firm will remain the same.
Waverton chief executive Hugh Grootenhuis says: “We feel the name Waverton not only gives us a clear identity going forward, but also acknowledges the original foundations and values on which the company has been built.”
Hargreaves Lansdown senior investment manager Adrian Lowcock says: “As a name Waverton is perhaps not as well known. It might be better known in the private client space as it is probably more of a boutique brand.
“There have been a lot of mergers and takeovers recently so investors are used to changes.”