As predicted by Money Marketing early last month, Reeve was tipped to be current chief executive Neil Johnson’s successor.
Reeve will join the company on September 10 and will take up the chief executive role at the end of the month after Johnson, who as announced earlier this year, will move to True Potential to join David Harrison.
Reeve worked for Zurich group for 25 years, rising to managing director of Zurich IFA group in July 2001 before moving to Barclays in April 2004.
In a statement to Partners, David Harrison said: “I have no doubt that Jim’s experience, character and drive will be of huge benefit to everyone involved going forward with Positive Solutions.”
He also paid tribute to Johnson who joined in 2000 and held finance director and chief operating officer roles before becoming chief executive in 2006. During his tenure, the company has grown from 42 Partners to 1,700 and is projecting turnover this year of £125 million.
Aegon UK chief executive Otto Thoresen says: “Positive Solutions is judged by many as the most successful IFA company in the UK and David Harrison and Neil Johnson have built an outstanding business model.
“We are delighted that Jim Reeve is now joining as chief executive to lead Positive Solutions forward into the next phase of its development. His substantial industry experience makes him the ideal choice for the role and we are looking forward to seeing Positive Solutions achieve further success in the months and years ahead.”
Reeve will be formally introduced at Positive Solutions National Forum in Birmingham, taking place on September 13.