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Jeeves serves up financial data

Internet search service Ask Jeeves UK is moving into financial services with the launch of a money channel on its site.

Consumers will be able to ask Jeeves to answer their money queries and help them compare quotes and terms across a range of personal financial products.

The site, which goes live this month, is built around a tool that compares quotes on mortgages, personal loans, credit cards, gas and electricity supplies and interest on savings accounts.

Ask Jeeves will also be able to compare terms for car loans, travel insurance and cash Isas.

The site contains a comprehensive supplier directory to put users in contact with product providers.

Ask Jeeves already receives 30,000 questions a day on personal finance at its ask.co.uk website.

UK communications director Nick Pearson says: “We know from the sheer volume and variety of questions we get on money matters that people are paying more attention to their wealth management these days and they are increasingly turning to the web for help.

“Some 57 per cent of the 20 million online Britons have used the web for financial matters during the past year. At least 6.5 million people regularly go online to research their finances. People will be happy coming to a single site they recognise and trust.”

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