Legal & General is urging IFAs to recommend Japanese investments for longer term capital growth.
L&G believes the apathy which affected the Japanese stockmarket for most of the decade is now over and it is now showing signs of recovery.
The life office says the government and the banks are finally facing up to Japan's economic problems and are introducing stimulus packages and tackling bad debts.
Its retail investments director Michael Hayden says: "Both the Japanese economy and stockmarket are the second biggest in the world and yet Japan is undervalued relative to the rest of the world."
Investment specialists at the life office are taking this message to the IFA community through a series of roadshows held across the country during October, November and December.