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It&#39s war in cyber land as m-link wins internet deal with Yahoo

M-link has sparked a cyber war by signing a deal with search engine Yahoo.

Yahoo is already in a deal withm-link&#39s fierce rival The Exchange which provides the content for Yahoo&#39s financial channel.

But m-link may have stolen a march on The Exchange because it offers IFAs

the chance to access the net without havingan email address which uses The

Exchange&#39s name.

It claims the move will be popular with IFAs who are unhappy having The

Exchange as part of their email address.

The Exchange, which claims over 1,500 IFA firms use the service to access

the internet, signed a portal deal with Yahoo in December last year.

The Exchange spokesman Charlie Musson says: “Over 3,000 IFA firms already

use The Exchange system and at least half of those access the internet

through us. We signed a portal deal with Yahoo last year and provide the

content for their financial channel.”

Misys Interactive editor-in-chief Paul Charles says: “IFAs who are not

happy with having the word &#39exchange&#39 as part of their email address will

be able to access the internet through m-link and have a Yahoo address

instead. It is essentially a licensing deal. We will be distributing Yahoo

and are pleased to be linking up with a reliable internet brand.”

The Money Marketing Focus With-Profits and Unit-Linked Survey is published

this week. For subscriptions, telephone 0207 292 3730

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