The year 2001 is set to be a happy one for the investment fund industry. The launch of the AITC's “humorous” TV advertising campaign on Jan uary 8 is sure to raise awareness of the industry and lighten the mood within the investment world from the outset. Fund managers could smile up to 68 per cent more times than in prev ious years.
John Duffield will become even richer than he already is by bringing 50 star fund managers into his new company. Duffield will sell his shares, make even more money, get sacked by the new owners and start up an even newer company called Uranus Asset Manage ment.
Meanwhile, 2001 will become the most outrageous year ever for investment journalist corporate trips abroad. Trade investment journalists will regularly be taken to nice places in exotic climes, causing uproar in the industry. The fund management industry will show their anger at the protest by taking the journalists to even nicer places with more spending money.