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It must be love, says Egg

Egg is planning to build its UK market position with a television advertising campaign and revamped website.

Starting this week, the £3m campaign will spearhead a change of focus for Egg.

The company says its new advertising direction aims to challenge the conventions of financial advertising.

The ads will focus on the theme oflove, based on the relationship between two characters, Rob from Egg and Stuart, an Egg customer.

The Egg website was launched in February 1998 and provided consumers with access to information about Egg&#39s initial products and services.

In the two years since launch, the product offering has increased to include Egg Insure, a general insurance online supermarket, Egg Invest, a unit trust supermarket, plus online sharedealing, mortgages and loans.

Brand and communications director Tony Williams says: “The love campaign focuses on the relationship between Egg and its customers and reinforces Egg&#39s core value of placing the customer at the very heart its proposition.”


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