View more on these topics

It must be love, says Egg

Egg is planning to build its UK market position with a television advertising campaign and revamped website.

Starting this week, the £3m campaign will spearhead a change of focus for Egg.

The company says its new advertising direction aims to challenge the conventions of financial advertising.

The ads will focus on the theme oflove, based on the relationship between two characters, Rob from Egg and Stuart, an Egg customer.

The Egg website was launched in February 1998 and provided consumers with access to information about Egg&#39s initial products and services.

In the two years since launch, the product offering has increased to include Egg Insure, a general insurance online supermarket, Egg Invest, a unit trust supermarket, plus online sharedealing, mortgages and loans.

Brand and communications director Tony Williams says: “The love campaign focuses on the relationship between Egg and its customers and reinforces Egg&#39s core value of placing the customer at the very heart its proposition.”

Recommended

Guide to solving Tessa complaints

The banking and building society ombudsmen have come up with guidance to help consumers, banks and building societies resolve the growing number of complaints about Tessas.The guidance is for people who think they have been shortchanged on their variable-interest Tessa account.The ombudsmen have been inundated with enquiries about the tax-free accounts in recent weeks.The ombudsmen […]

Mortgage 2000 service calculates cost savings from remortgaging

Mortgage 2000 is introducing a service to help IFAs calculate whether their clients could save money by remortgaging.The Redemption Buster service allows IFAs to work out the savings that can be made by remortgaging with a competitive lender.IFAs enter details about their client&#39s current mortgage, the rate of interest they pay and amount of redemption […]

R&SA aims for stronger IFA alliance

Royal & Sun Alliance says it is a year into its reorganisation and it has been leaping ahead into the IFA market.The Liverpool-based life office says it is glad it made the decision to pitch for a bigger share of the IFA market.R&SA says it sold its salesforce last year as it was no longer […]

BFS Takes Dual Approach

BFS Investments has packaged the shares of its UK Dual Return Trust into two types of unit aimed at different investors.Geared ordinary units consisting of income shares and capital shares are most suitable for charities and pension funds and investors who are willing to put their capital at risk in the pursuit of high income.Growth […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com