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Moneygate to rebrand as Fairstone Financial Management

National IFA Moneygate Financial Services is set to undergo a rebrand which will see it change its name to Fairstone Financial Management.

Documents file with Companies House this week show the name change was effective from 5 July.

The move follows Moneygate’s acquisition of the discretionary fund management arm of adviser firm Watermark Wealth Management in March.

The DFM was rebranded as Marketstar and gives Moneygate advisers access to a range of model portfolios.  

The deal saw Watermark chief executive Mark Woods take up the role of Moneygate strategic investment officer, heading the Marketstar proposition. He also took up a place on the the DFM’s investment committee.

Yellowtail Financial Management managing director Dennis all says: “Now is as good a time as any to go through a rebrand. The summer gives the firm some time to get the new branding sorted out.”


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There are 3 comments at the moment, we would love to hear your opinion too.

  1. What a pity they don’t have a strategy for the rebrand. Clients and staff will need some reassurance that Moneygate know what they’re doing. Not a website or piece of stationery in sight !

  2. Rumbling & growing dissatisfaction with Moneygate by it’s own subsidiaries? How long before capital investors will question their investment in Moneygate’s world domination plans?

  3. Have to agree with above comment. I knew nothing of rebrand till I got an email from my IFA and thought he’d left the firm and was trying to solicit!

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