Sesame Bankhall Group has launched an investment platform in conjunction with Axa Elevate.
Axa Elevate will power Sesame One, which is part of a wider initiative that will offer support and training on using the platform, as well as help for Sesame members preparing for the RDR.
The platform proposition was launched at the network’s annual symposium in London today.
Sesame says the platform will have “very competitive” portfolio charges and no platform entry charge.
The platform is already in operation and Bankhall advisers will be able to use it immediately after registering, whereas Sesame advisers will face a longer accreditation process.
Axa Elevate has guaranteed that it will actively push for platform-to-platform re-registration to be implemented across the industry at the earliest opportunity, and well ahead of the RDR imposed deadline.
Sesame Bankhall Group executive chairman Ivan Martin (pictured) says: “We firmly believe that the successful adoption of platforms can help IFAs to take advantage of the new RDR world and build greater embedded value in their firms.
“The challenge for firms is to ensure they use platforms appropriately, as regulation of this sector becomes ever more intense and demanding. With our regulatory expertise we are ideally placed to add real value to this process for advisers, whether they are reviewing their current platform or adopting this approach for the first time.
“Business transition will be key to our platform strategy and we will be providing comprehensive support in areas such as fee charging and client segmentation.”