View more on these topics

Advertising Campaign of the Year: Game of Loans: A Content Marketing Campaign by Latitude for London & Country Mortgages

The Game of Loans campaign tapped into the popularity of fantasy hit television series Game of Thrones to show buyers how much the castles featured in the show would cost in real life. Judges liked the way it captured the imagination of the target audience, and the viral success of the campaign on social media. They also thought it delivered excellent value for the initial spend.

Judges awarded the Change Your Life in an Hour campaign by 101 London for Scottish Widows highly commended for its strong brand presence and the support it delivered to advisers.

Recommended

The death of retirement – a boost for protection?

According to our recent report on the death of retirement, changes in workplace pension provision mean that coming generations of retirees could have a radically different experience of retirement from their parents. The average contribution rate into an old-style final salary pension was around 20% of total wages, the statutory minimum for a new automatic […]

FSCS-Piggy-Bank-Alt-500x320.jpg
9

Advisers challenge FCA rejection of FSCS product levy

Advisers have been left disappointed after product-based levy has been ruled out as a potential funding model for the Financial Services Compensation Scheme. The FCA held its first roundtable meeting about the FSCS funding model last week after the Financial Advice Market Review kickstarted a review into the scheme. The review is expected to consider […]

Who cares?

By Tracey Dickson, marketing consultant There are almost 7 million carers in the UK – that’s around 10 per cent of the population who provide unpaid care for a disabled, seriously ill or older loved one.1 But according to a report from the charity Carers UK, 20 per cent of people providing 50 hours or more of care […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment