Advertising Campaign of the Year: Game of Loans: A Content Marketing Campaign by Latitude for London & Country Mortgages

The Game of Loans campaign tapped into the popularity of fantasy hit television series Game of Thrones to show buyers how much the castles featured in the show would cost in real life. Judges liked the way it captured the imagination of the target audience, and the viral success of the campaign on social media. They also thought it delivered excellent value for the initial spend.

Judges awarded the Change Your Life in an Hour campaign by 101 London for Scottish Widows highly commended for its strong brand presence and the support it delivered to advisers.