Best Investment Fund Group: Vanguard

As a company that majors on its low-cost proposition, it is no surprise that cost was a major driver behind advisers picking Vanguard as the winner of the Best Investment Fund Group award. However advisers also like the fact Vanguard is delivering “solid performance” and its diversified multi-asset range. One adviser said: “Vanguard is cost-effective and has a good range and great adviser support. Just a really nice company.”

The Money Marketing advisory backed Vanguard as the winner, saying: “Vanguard is on a roll when it comes to sustained, incremental improvements to their business, both in terms of service proposition and value.”

Shortlist:

Artemis

Henderson Global Investors

Jupiter

Miton Group

Standard Life Investments