Best Protection Adviser: LifeSearch

Best protection adviser

LifeSearch takes the award for Best Protection Adviser for the way it has set itself apart in a number of key business areas over the last year.

These included the “impressive” strategic partners LifeSearch works with, such as Moneysupermarket and, as well as the number of customers LifeSearch reaches and protects as a result.

Judges also praised LifeSearch’s “outstanding” training programme, and the work it does at an industry level to boost engagement with protection, notorious as a product that in the wrong hands can be difficult to sell.

One judge commented on the diversity of the model, saying: “On every measure, LifeSearch is much more developed than anyone else.”

Another said: “They are passionate about what they do, and have the protection industry at their heart. More than anyone else, LifeSearch is pushing for the greater good.”


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