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ISP offers 10,500 free IFA websites

New internet service provider My Money Advisor is offering 10,500 IFAs the chance to have their own free website and a listing in a consumer internet directory.

The IFA websites are linked to a directory on MMA&#39s consumer portal, IFAs can register for a free listing in the directory even if they already have their own website.

Customers visiting the MMA site will be able to choose an IFA using their own search criteria.

The site will explain why a consumer might need advice and give suggestions on what to look for when seeking an IFA. It will also offer a question and answer facility but will not offer products to the consumer.

IFAs can upgrade their websites for £100 a month to include a sales hub, which will let clients compare and purchase a range of financial products online.

A Client Care option is also available at £300 a month. This gives clients the chance to see online valuations of their insurance and investments.

MMA is headed by Ann-Marie Martyn, the former chief executive of IFA Promotion. It is a subsidiary of the Quay Group and is backed by Birchin Ventures.

Martyn says: “Most IFAs have yet to unlock the immense potential of the internet to add value to their businesses and enhance their customer service relationships.

“MMA aims to assist IFAs and consumers alike with these new ventures. Because MMA is totally independent of any network or product provider, we can offer a truly independent service to the IFA.”


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