Adviser portal iPipeline has appointed Avelo client director Paul Thornton as UK sales director.
iPipeline, formerly Assureweb, says Thornton will be responsible for increasing the number of advisers using its technology and delivering service to its current users.
The firm recently added e-signature capability to its technology which it says will be key to its future performance.
iPipeline UK chief executive Andrew Simon says: “iPipeline is committed to demonstrating the value of our solutions and Paul brings the proper mix of knowledge, relationships and management experience to help us achieve this goal.”
Thornton says: “iPipeline has a vision for the UK industry and I am confident it can deliver on it here as it has done in the US.”
In April, Assureweb rebranded as iPipeline following the American technology firm’s acquisition of the business last year.
Mitchell Moneypenny managing director Nicola Mitchell says: “Paul clearly brings some valuable industry experience.
“iPipeline’s future focus should be on building the new brand but particularly giving reassurance to its adviser users who may be concerned about being left in the dark.”