iPipeline has launched an annuity quotation service, which includes extended medical questions set by providers.
Currently, Aviva, Just Retirement, LV= and Partnership have signed up to the service.
iPipeline says it expects further providers to sign up in the coming months.
Director of marketing and product management Mark Wilson says: “With the growing grey market, we have experienced an increasing demand for annuity products. Our enhanced capability enables advisers to research and then select the best annuity product via the Mercury platform to suit their client, quickly and efficiently.”
Assureweb rebranded as iPipeline last month after the American firm’s acquisition of the portal.