ISA preferences for private investors are currently matching the recommendations being made by independent financial advisers according to new research by JPMorgan Fleming Asset Management.
Most ISA investors are keeping their money in UK followed by Europe and North America, which are also the top destinations for IFAs. However, in forth place investors favour Japan whereas IFAs favour China.
JPMorgan Fleming global head of equities Martin Porter says: “As the home market, it comes as no surprise that most private investors and IFAs continue to see the UK as the market of choice for ISA investments. However it is encouraging to see that private investors are becoming more aware of growth prospects in markets outside the UK, particularly Europe and North America.”